Doubleclick Studio Assessment Answers 2021 (Updated)

Before you get to the answers below here are some facts about the exam.

Exam Name – Doubleclick Studio Assessment.

Time Limit and Format – There is no time limit and the format is Multiple Choice.

Total Questions and Passing Score – 10 Questions and the Passing score is 100%

Q.1 – A retail advertiser wants to reach users who have visited their store locator page. What type of targeting will deliver the right creative to this audience?

(A) Third-party audience targeting

(B) First-party audience retargeting

(C) AdWords API targeting

(D) Geographic targeting

Q.2 – Amanda is preparing a tearsheet of her dynamic ad to send for review. Several reviewers are outside of her agency and do not have access to the DoubleClick Studio account. What share setting should Amanda choose?

(A) Review

(B) Comment only

(C) Private

(D) Public

Q.3 – In Google Web Designer, which UI panel is used to bind the elements in a creative shell with the data from the dynamic feed?

(A) The Dynamic panel

(B) The Library panel

(C) The Properties panel

(D) The Components panel

Q.4 – How can you check that the geo-targeting feed names are formatted correctly?

(A) Include a row for the feed’s default creative customized to a specific geo-location

(B) Use the Conditional Formatting options in the Format dropdown in Google Sheets

(C) Use the formatting from the Canonical Name column in the AdWords API

(D) Use the formatting in the Placement column in the AdWords API

Q.5 – What kind of data would be used to target ads to people who have recently searched for information about soccer matches?

(A) Dynamic targeting keys


(C) User profile data

(D) First- or third-party data segments

Q.6 – KidApparel’s dynamic ads have hundreds of iterations that change based on the products their customers viewed on their site. What can the team developing their feed do to help them interpret the performance data for each ad?

(A) Work with their product team to create better product names

(B) Work with a third party to interpret their data

(C) Create meaningful reporting labels

(D) Build a spreadsheet to cross-reference their product IDs with their product names

Q.7 – After publishing an ad in Google Web Designer, how can the graphics files be accessed in DoubleClick Studio?

(A) The creative’s files are automatically shared in the asset library.

(B) The files must be manually uploaded into the asset library.

(C) The files are accessed through a third-party file manager.

(D) The files are initially accessible in DoubleClick Campaign Manager.

Q.8 – Which issue is prohibited by DoubleClick Studio, and will cause an HTML5 creative to fail QA?

(A) The total (zipped) file size of the creative is 250 KB.

(B) The creative was not built in Google Web Designer.

(C) The creative’s exit URL goes to the wrong page on your website.

(D) A creative animation that loops indefinitely.

Q.9 – An analytics team wants to measure the amount of time between an ad expansion and a call-to-action click. Which tracker can they apply in Studio to get this data?

(A) Floodlight tag

(B) Counter

(C) Looper

(D) Timer

Q.10 – What is a digital brief?

(A) An article that indicates the number of dynamic creative iterations based on the negotiated terms and conditions

(B) A document that covers a media plan, with the campaign goals and method to execute

(C) A multi-device strategy, focusing on how mobile web and mobile app can be integrated into each dynamic creative

(D) A sample of sketches of creative designs and logos, covering multiple ad formats

Q.11 – What action ensures that the dynamic feed can be imported into Studio’s dynamic profile?

(A) The dynamic profile’s rules have been set to show the right content from the feed’s header rows.

(B) The correct data types have been set in Studio.

(C) The data in the Content Source Preview is assigned to DoubleClick.

(D) The Google Sheet (dynamic feed) is shared with the required Studio email addresses.

Q.12 – Which tool enables the development, QA, and publishing of rich media and dynamic creatives?

(A) Google Web Designer

(B) Google Tag Manager

(C) DoubleClick Campaign Manager

(D) DoubleClick Studio

Q.13 – Eduardo is building a new HTML5 creative in Google Web Designer. How can he ensure that it will work with Studio?

(A) He adds the Studio files to the file’s library in Google Web Designer.

(B) He includes the DoubleClick component in the creative.

(C) He sets the new file’s environment to DoubleClick.

(D) He sets the ID in the Properties panel to “DCLK”.

Q.14 – Which column(s) assigned to the dynamic profile allow dynamic content to change on specific dates?

(A) Placement

(B) Target ID

(C) Image URL

(D) Start date and End date

Q.15 – A dynamic ad plays a video when it’s clicked. What tool on the creative preview can be used to verify this action occurs?

(A) Event log

(B) Rejection notes

(C) Preview settings

(D) Creatives by status

Q.16 – Which reporting dimension represents the dynamic feed’s reporting label in a Floodlight report?

(A) Dynamic Element

(B) Dynamic Element Value

(C) Dynamic Element Value ID

(D) Unique ID

Q.17 – What’s the quickest way to preview, save, and share a dynamic ad containing dozens of iterations with others, using DoubleClick Studio?

(A) Save images in preview as a PDF

(B) Take, save, and share screenshots

(C) Save images in preview (no)

(D) With a tearsheet

Q.18 – Which tool is used to populate data into a dynamic feed template?

(A) Google Web Designer

(B) DoubleClick Campaign Manager

(C) Google Sheets

(D) DoubleClick Digital Marketing

Q.19 – Roland helps build some of his team’s creative. He also advises on technical requirements for the creative. What role does he play on his team?

(A) Production specialist

(B) Creative specialist

(C) Brand specialist

(D) Media specialist

Q.20 – How can a travel advertiser capture flights that users search for using Floodlight tags, in order to deliver a tailored message in the future?

(A) Use the global site tag, which automatically tracks this information

(B) Use custom variables, also known as u-variables

(C) It’s not possible, as Floodlight tags can only capture product data

(D) Use a third-party tool, as this data cannot be captured through Floodlight natively

Q.21 – Which audience lists work for data pass dynamic targeting using DoubleClick Studio and Bid Manager?

(A) Google in-market audience segments

(B) Third-party audience lists (no)

(C) First-party audience lists (no)

(D) Third-party demographic segments

About Doubleclick Studio Assessment

This assessment is conducted by Google via the Skillshop platform. This assessment tests your understanding of the Studio software which is used to manage and create ad creatives for your campaigns. You are tested on things like confirming HTML5 works with Studio, raising awareness with dynamic creatives, influencing users with dynamic creatives, driving action with dynamic creatives, Quality Assuring the different creatives made from Studio, and measuring the impact of Studio creatives.

This Assessment contains a total of 10 questions and there’s no time limit. You cannot edit and review questions that you’ve already answered. If you fail in your first try then you can retake the exam after 24 hours.


The above post gives you all the answers to the Doubleclick Studio Assessment. You should also check out our answers to the Display & Video 360 Certification exam in our Display & Video 360 Certification Exam Answers page and Creative Certification exam in our Creative Certification Exam Answers page. You should also check out our answers to the Google Web Designer Assessment.

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