Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website. Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

(A) Chrome DevTools

(B) Chrome UX Report

(C) Google Web Vitals

(D) Google Ads landing page report

Explanation

You can use the Google Ads landing page report tool to measure the effectiveness of your landing page.

The Google Ads landing page report tool allows you to check how your landing pages are performing to understand how people are interacting with your webpages. It allows you to perform the following:

  • See the expanded landing pages associated with each of your landing pages.
  • Identify which of your pages could provide a better experience on mobile devices.
  • Check a page’s mobile-friendliness or, if the page loads as a valid Accelerated Mobile Page (AMP).
  • Check the conversion tracking compatibility rate for each of your landing pages.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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