What represents the number of requests that an ad sends to the ad network? – Ad requests
What represents the number of ad requests whereby the ad network returns an ad to the ad unit? – Matched requests
What’s the term for the percentage of ad clicks received relative to the number of ads shown? – CTR
What’s the term for the amount an advertiser pays a publisher per one thousand users who see its advertisements? – CPM
This question is from the Check your Knowledge section of the “Understand reporting metrics in AdMob” lesson from the “Create Reports in AdMob” unit which is a part of the Get Started with Google AdMob course.