Drag and drop each item into the correct box. (Google AdMob)

What represents the number of requests that an ad sends to the ad network? – Ad requests

What represents the number of ad requests whereby the ad network returns an ad to the ad unit? – Matched requests

What’s the term for the percentage of ad clicks received relative to the number of ads shown? – CTR

What’s the term for the amount an advertiser pays a publisher per one thousand users who see its advertisements? – CPM


This question is from the Check your Knowledge section of the “Understand reporting metrics in AdMob” lesson from the “Create Reports in AdMob” unit which is a part of the Get Started with Google AdMob course.

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