Drag and drop each item to the correct box. (Authorized Buyers)

Hundreds of buyers competing for inventory – Open Auction

A publisher invites multiple buyers to an auction – Private Auction

A collection of Open Auction inventory, filtered by targeting criteria set by you or other buyer accounts using a deal ID – Auction package

A one-to-one deal with a fixed number of impressions the buyer has committed to purchasing. The CPM price is set, and the volume is guaranteed – Programmatic Guaranteed deal

Allows sellers to offer inventory to a single advertiser through single or various buyers. This is a one-to-one deal, and the CPM price is fixed – Preferred Deals

Explanation

Open Auction: Hundreds of buyers competing for inventory

Private Auction: A publisher invites multiple buyers to an auction

Auction Package: A collection of open auction inventory, filtered by targeting criteria set by you or other buyer accounts using a deal ID

Programmatic Guaranteed: A one-to-one deal with a fixed number of impressions the buyer has committed to purchasing. The CPM price is set, and the volume is guaranteed

Preferred Deal: Allows sellers to offer inventory to a single advertiser through single or various buyers. This is a one-to-one deal, and the CPM price is fixed

Conclusion

This question is from the Check your Knowledge section of the “Get started as an Authorized Buyer” lesson from the “Meet Authorized Buyers” unit which is a part of the Get Started as an Authorized Buyer course.

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