During negotiations with a publisher, which deal items can you edit before sending a proposal back to the publisher to review?

(A) Impressions, total cost, start/end dates, and audience list

(B) Start/end dates, format, total cost, and audience list

(C) Delivery method, impressions, total cost, and format

(D) Impressions, rate, start/end dates, and audience list

Explanation

During negotiations with a publisher, the deal items that you can edit before sending a proposal back to the publisher to review are Impressions, rate, start/end dates, and audience list.

Conclusion

This question is from the “Negotiate PG Deals in Display & Video 360” lesson from the Build Your Media Strategy with Display & Video 360 course.

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