Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)

(A) Top tier agencies

(B) New account managers

(C) Advertisers who have a large number of webpages

(D) Advertisers who want to discover new search queries


Dynamic Search Ads don’t require you to have a lot of knowledge about bids and you don’t have to update keyword lists so it is perfect for advertisers who are new account managers and not familiar with search advertising. With Dynamic Search Ads, you don’t have to customize and update ad titles so if you’re an advertiser who has a large number of web pages and requires a constant updating of products and ad titles then it is perfect for you.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with detailed explanation for this exam in the Microsoft Advertising Certified Professional exam page.

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