Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?

(A) Retail insights

(B) Traffic diagnostics

(C) Geographic sales metrics

(D) Market basket analysis

Explanation

Market basket analysis is used to determine other products that are commonly purchased with your product at the time of check out. Since Eduardo is looking to run a campaign to promote products that are frequently purchased together, he should choose the Market basket analysis part of ARA Premium to best understand these trends for his brand.

Conclusion

This question is a part of the Amazon Retail for Advertisers Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Retail for Advertisers Certification Assessment Answers page.