Eric Blake sells the produce from his farm online. He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy. Can you help Eric choose a suitable title and meta description?

Q.1 – Click to Select Title

(A) Blake’s Produce: Fresh Fruit and Vegetables

(B) Blake’s Produce

(C) Blake’s Produce: Local to you

Q.2 – Click to select meta description

(A) Produce grown locally and delivered to you

(B) Fresh fruit and vegetables grown locally and delivered straight to your door

(C) Farm fresh produce grown by local farmer Eric and delivered straight to your door

Explanation

Since he wants to optimise the page that sells fruits and vegetables, it’s important that he uses the keyword fruits and vegetables in the Title and the Meta Description of the page. In case of Title, only option (A) is using that keyword. It also uses his business name which makes it more credible and highly relevant to the user. In case of the meta description, only option (B) uses the keyword and it also mentions an important point about the delivery. This makes his description more click-worthy and relevant to the user.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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