Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.

Q. What advice should he not take?

(A) Contract an agency offering top organic search positions

(B) Don’t change your keywords as it confuses search engines

(C) Stay up to date with search engine changes

(D) Read about the trends in your industry and use them to create content for your page

(E) Get opinions from your customers on what might be missing from your site

Explanation

Eric should never Contract an agency offering top organic search positions because no one can guarantee top ranks for you. If they are telling so then it is a pure scam. They will be sending Directory Links, Profile Links, and other poor quality links that will harm your website. You should use new keywords in your content that are relevant to make your content more authoritative but you should never try to stuff keywords or use irrelevant keywords.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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