Eric’s farm produce business started locally in the UK, but he’s started getting orders from overseas as well. Not wanting to miss this opportunity, Eric decides to optimise his website to an international audience. What should he avoid doing? Select the things Eric should avoid then select Submit to remove them.

(A) Separating out each language into different pages

(B) Having different languages on the same page

(C) Adding language annotations to his webpage

(D) Using automated services to translate content

Explanation

Eric should avoid having different languages on the same page because this will confuse the search engine bots to figure out which language to rank the content for and which country to rank it for. An automated translator cannot translate some of the words properly so it may confuse the user and the search engines. It is better to translate the page using a native speaker.

Separating each language into different pages helps the search engine to index the website properly and rank each page for suitable users based on their location and native language. Adding language annotations to his webpage allows the search engines to easily find the perfect content language for a user. This will help the search engines to show the correct content language for a user from a particular country.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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