Esmeralda owns a bike shop and wants to make her website interesting for local customers. She’s currently planning blog content that will help her show up on searches for local shops. She’s had an idea for a post about famous cyclists and one about popular bike trails in the area. Which one do you think Esmeralda should start with?

(1) Post about famous cyclists

(2) Post about popular bike trails in the area

Explanation

The post about local bike trails will generate interest for the locals as they would love to know about the famous bike trails in their area. This will also make her content relevant to the search engines and they will most probably rank it for that location. Once her post ages a bit, the search engine will understand the relevance of the website to that location and her business will also show up in the search results for her targeted keywords.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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