Esmeralda runs a local bike shop. If she advertises her shop using the internet, Esmeralda could reach people in many different countries. But she doesn’t want to do that. She wants to target her online ads to local customers. How can she do this effectively?

(A) Show ads to people within 10 miles of her shop

(B) Display the ad during the shop’s opening hours

(C) Tailor her ads for people who live locally

(D) Hand out flyers and business cards to local shops

Explanation

Since she wants to target ads to local customers, she should choose the first three options. She should show ads to people within 10 miles of her shop. This will ensure that only the locals near her shop will see the ad. The ad should be displayed during the shop’s opening hours so that she doesn’t miss a call from any customer and it also ensures that she won’t miss the chance of converting a lead. She should tailor her ads for the locals by mentioning landmarks, places, or any other information that only the locals can relate to.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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