Even when you know all the tips and tricks for optimizing campaigns to meet your goals, it can be difficult to know when to get started and how often to make optimizations. For example, when do you think you should stop optimizing a campaign?

(A) After a new campaign is launched.

(B) After the campaign is set up with automated bidding.

(C) After the campaign ends.

(D) After three weeks of manual and automated optimizations.


Campaigns need to be optimized until they are over so you should stop optimizing a campaign only after the campaign ends.


This question is from the Make it Stick section of the “Keeping optimized campaigns optimized” lesson from the Optimize your Display & Video 360 campaign course.

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