Explore the Value of Google Search Answers 2021

This article contains all the correct answers to the questions asked after every chapter of the Explore the Value of Google Search unit from Learn the fundamentals of Google Ads Search course.

Course URLhttps://skillshop.exceedlms.com/student/path/17374/activity/23964

Recognize the value of Google Search ads Answers

In this section, you’ll get answers to the questions asked in the first lesson Recognize The Value Of Google Search Ads.

Q.1 – What led Luca to purchase the bike? Select all that apply.

(A) Luca clicking on the ad and arriving at the right page

(B) The enticing headline on the text ad

(C) The advertiser creating a Google Search campaign

(D) Luca seeing the bike in the store and revisiting the website to find it online

Q.2 – Is a Google Search campaign the right solution for you? Check off each item that applies to you.

(A) Do you want your business to appear when users are researching and comparing different options?

(B) Do you want your business to be there at the exact moment someone is looking for the kinds of products or services you offer?

(C) Do you want your business to show up on search results when businesses similar to yours are showing up?

(D) Do you want to learn about what users are looking for and the ads they’re engaging with so you can come to an informed decision on how to add more value to their lives?

Master the foundations of a Google Search campaign Answers

In this section, you’ll get answers to the questions asked in the second lesson Master The Foundations Of A Google Search Campaign.

Q.1 – Imagine you are setting up a few Search campaigns and have several marketing goals in mind. Match the campaign goal to the appropriate marketing goal.

Web Traffic – Get more customers to learn about your new products.

Leads – Gather contact details through a signup page.

Sales – Encourage customers to complete a purchase.

Q.2 – If Hiroko wants to increase sales of kids’ bikes by creating an end-of-the-year sale, what’s the best way for her to do this? Select the best answer.

(A) She can duplicate her Kid’s Bike ad group to potentially show more ads for kids’ bikes.

(B) She can pause all her campaigns.

(C) She can create a new ad group for the end-of-year sale.

(D) She can add keywords within the Kid’s Bike ad group, such as sales, deals, and end-of-year sale.

Manage which searches prompt your ads Answers

In this section, you’ll get answers to the questions asked in the third lesson Manage Which Searches Prompt Your Ads.

Q.1 – A new suitcase company wants to attract customers to their website. In their situation, what are the benefits of using broad match? Select all that apply.

(A) They won’t have to create an exhaustive keyword list of every type of suitcase they sell.

(B) They can make sure to only reach customers looking to purchase carry-ons.

(C) They will only reach people searching for their brand.

(D) They can reach potential customers that haven’t yet heard of their brand.

Q.2 – If your exact match keyword is [running shoes], which searches may prompt your ad to show? Select all that apply.

(A) Running shoe

(B) shoes for running

(C) Best running shoes

(D) shoes best for running

(E) running sneakers

Q.3 – Imagine you have an online store that makes and delivers organic juice (not shakes or smoothies) in 30 minutes. Which keyword list would you use to reach each of the following business goals?

Increase Sales —> smoothie (negative)

Increase Sales —> shakes (negative)

Increase Sales —> “organic juices” (phrase match)

Increase the number of visitors to your website —> +organic juice (broad match modifier)

Complement your keyword strategy with Dynamic Search Ads (DSA) Answers

In this section, you’ll get answers to the questions asked in the fourth lesson Complement Your Keyword Strategy With Dynamic Search Ads (DSA).

Q.1 – Imagine you are creating a Search campaign for a bike and sports adventure store. How many keywords do you think you’ll need to add to your ad groups in order for your ads to match to the most relevant user searches?

Answer -> If you’re creating a search campaign for a bike and sports adventure store then you’ll need hundreds to thousands to tens of thousands of keywords in each ad group for your ads to match to the most relevant user searches.

Explore the Value of Google Search Check your knowledge Answers

In this section, you’ll get the answers to all the Check your knowledge questions from the Explore The Value Of Google Search unit.

Q.1 – What is the key value proposition of Google Search campaigns?

(A) Show your ads when a customer is searching for your product or service

(B) Influence organic results

(C) Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites

(D) Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for

Q.2 – Arrange the items below in order of hierarchy, beginning with the top level.

The correct hierarchical order is:

(1) Account

(2) Campaign

(3) Ad group

(4) Ad

Q.3 – Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses

(A) Someone searching for the term black button shirt

(B) Someone searching for the term I want to buy a black shirt

(C) Someone searching for the term shirt brown

(D) Someone searching for the term shirt

Q.4 – Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?

(A) Description line

(B) Headline

(C) Destination URL

(D) All of these are automatically generated

About Explore the Value of Google Search

This unit teaches you the basics of Search ad campaigns, keyword modifiers, and dynamic search ads. This unit contains five different lessons.

The first lesson Recognize The Value Of Google Search Ads shows why should you use Google Ads and how to unlock the full potential of Google Search Ads.

The second lesson Master The Foundations Of A Google Search Campaign shows you the different search campaign types you can use and understand the basics of a Google search campaign.

The third lesson Manage Which Searches Prompt Your Ads explains the different keyword modifiers and what prompts an ad based on these modifiers.

The fourth lesson Complement Your Keyword Strategy With Dynamic Search Ads (DSA) explains the basics and benefits of Dynamic Search Ads.

The fifth lesson is the Check your knowledge section which tests your knowledge of that lesson unit.

Conclusion

This post contains 100% correct answers to all the questions asked after every lesson from the Explore the Value of Google Search unit from Learn the fundamentals of Google Ads Search course.

You can check out our answers to other lessons from this course by clicking on the links mentioned below.

  • Grow Your Business With Google Ads Answers
  • Understand the Google Ads Auction Answers
  • Deliver the Right Message with Text Ads Answers
  • Make Ads Relevant with Search Ad Extensions Answers
  • Increase Efficiency with Automated Bidding Answers
  • Reach Valued Customers with Search Audiences Answers
  • Boost Performance with Optimization Score Answers
  • Increase Conversions with Performance Planner Answers

After you’re done with these lessons make sure to check out the Google Ads Search Knowledge Check Assessment Answers and most importantly don’t forget to check out the solutions to the main Google Ads Search certification exam in our Google Ads Search Certification Assessment Answers.

If you have anything else to share or if you have any doubts then feel free to share them down below in the Comments section. I will surely get back to you as soon as possible.

Leave a Comment

Share via
Copy link
Powered by Social Snap