This article contains all the correct answers to the questions asked after every chapter of the Explore the Value of Google Search unit from Learn the fundamentals of Google Ads Search course.
Recognize the value of Google Search ads Answers
Contents of Article
- 1 Recognize the value of Google Search ads Answers
- 2 Master the foundations of a Google Search campaign Answers
- 3 Manage which searches prompt your ads Answers
- 4 Complement your keyword strategy with Dynamic Search Ads (DSA) Answers
- 5 Explore the Value of Google Search Check your knowledge Answers
- 6 About Explore the Value of Google Search
- 7 Conclusion
In this section, you’ll get answers to the questions asked in the first lesson Recognize The Value Of Google Search Ads.
(A) Luca clicking on the ad and arriving at the right page
(B) The enticing headline on the text ad
(C) The advertiser creating a Google Search campaign
(D) Luca seeing the bike in the store and revisiting the website to find it online
(A) Do you want your business to appear when users are researching and comparing different options?
(B) Do you want your business to be there at the exact moment someone is looking for the kinds of products or services you offer?
(C) Do you want your business to show up on search results when businesses similar to yours are showing up?
(D) Do you want to learn about what users are looking for and the ads they’re engaging with so you can come to an informed decision on how to add more value to their lives?
Master the foundations of a Google Search campaign Answers
In this section, you’ll get answers to the questions asked in the second lesson Master The Foundations Of A Google Search Campaign.
Web Traffic – Get more customers to learn about your new products.
Leads – Gather contact details through a signup page.
Sales – Encourage customers to complete a purchase.
(A) She can duplicate her Kid’s Bike ad group to potentially show more ads for kids’ bikes.
(B) She can pause all her campaigns.
(C) She can create a new ad group for the end-of-year sale.
(D) She can add keywords within the Kid’s Bike ad group, such as sales, deals, and end-of-year sale.
Manage which searches prompt your ads Answers
In this section, you’ll get answers to the questions asked in the third lesson Manage Which Searches Prompt Your Ads.
(A) They won’t have to create an exhaustive keyword list of every type of suitcase they sell.
(B) They can make sure to only reach customers looking to purchase carry-ons.
(C) They will only reach people searching for their brand.
(D) They can reach potential customers that haven’t yet heard of their brand.
(A) Running shoe
(B) shoes for running
(C) Best running shoes
(D) shoes best for running
(E) running sneakers
Increase Sales —> –smoothie (negative)
Increase Sales —> –shakes (negative)
Increase Sales —> “organic juices” (phrase match)
Increase the number of visitors to your website —> +organic juice (broad match modifier)
Complement your keyword strategy with Dynamic Search Ads (DSA) Answers
In this section, you’ll get answers to the questions asked in the fourth lesson Complement Your Keyword Strategy With Dynamic Search Ads (DSA).
Q.1 – Imagine you are creating a Search campaign for a bike and sports adventure store. How many keywords do you think you’ll need to add to your ad groups in order for your ads to match to the most relevant user searches?
Answer -> If you’re creating a search campaign for a bike and sports adventure store then you’ll need hundreds to thousands to tens of thousands of keywords in each ad group for your ads to match to the most relevant user searches.
Explore the Value of Google Search Check your knowledge Answers
In this section, you’ll get the answers to all the Check your knowledge questions from the Explore The Value Of Google Search unit.
(A) Show your ads when a customer is searching for your product or service
(B) Influence organic results
(C) Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
(D) Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
The correct hierarchical order is:
(3) Ad group
(A) Someone searching for the term black button shirt
(B) Someone searching for the term I want to buy a black shirt
(C) Someone searching for the term shirt brown
(D) Someone searching for the term shirt
(A) Description line
(C) Destination URL
(D) All of these are automatically generated
About Explore the Value of Google Search
This unit teaches you the basics of Search ad campaigns, keyword modifiers, and dynamic search ads. This unit contains five different lessons.
The first lesson Recognize The Value Of Google Search Ads shows why should you use Google Ads and how to unlock the full potential of Google Search Ads.
The second lesson Master The Foundations Of A Google Search Campaign shows you the different search campaign types you can use and understand the basics of a Google search campaign.
The third lesson Manage Which Searches Prompt Your Ads explains the different keyword modifiers and what prompts an ad based on these modifiers.
The fourth lesson Complement Your Keyword Strategy With Dynamic Search Ads (DSA) explains the basics and benefits of Dynamic Search Ads.
The fifth lesson is the Check your knowledge section which tests your knowledge of that lesson unit.
This post contains 100% correct answers to all the questions asked after every lesson from the Explore the Value of Google Search unit from Learn the fundamentals of Google Ads Search course.
You can check out our answers to other lessons from this course by clicking on the links mentioned below.
- Grow Your Business With Google Ads Answers
- Understand the Google Ads Auction Answers
- Deliver the Right Message with Text Ads Answers
- Make Ads Relevant with Search Ad Extensions Answers
- Increase Efficiency with Automated Bidding Answers
- Reach Valued Customers with Search Audiences Answers
- Boost Performance with Optimization Score Answers
- Increase Conversions with Performance Planner Answers
After you’re done with these lessons make sure to check out the Google Ads Search Knowledge Check Assessment Answers and most importantly don’t forget to check out the solutions to the main Google Ads Search certification exam in our Google Ads Search Certification Assessment Answers.
If you have anything else to share or if you have any doubts then feel free to share them down below in the Comments section. I will surely get back to you as soon as possible.