Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

(A) Google offers more segmentation information for VTCs than all other networks.

(B) He’ll receive consistent measurement across his marketing landscape.

(C) The VTC metric used by Google is different from most other networks.

(D) Google has a VTC industry benchmark to compare against similar businesses.


This question is a part of the Google Ads Apps Certification Assessment. You can find all the answers asked in this exam in our Google Ads Apps Certification Assessment Answers page.

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