Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.

(A) negative

(B) phrase

(C) broad

(D) specific


A phrase match keyword shows your ad when someone searches for close variations of that exact keyword, or with additional words before or after it.


This question is a part of the HubSpot Digital Advertising Certification Exam and the HubSpot Digital Marketing Exam. You can find answers to all the questions asked in both exams on our HubSpot Digital Advertising Certification Exam Answers page and HubSpot Digital Marketing Certification Exam Answers page.

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