Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

(A) ‘Why’

(B) ‘How’

(C) ‘When’

(D) ‘Who’


Actionable insights explain Why something is happening with your online marketing campaign. Example – If you’re doing email marketing then Actionable insights can tell you why your emails are not getting opened, or why your emails are not getting a high Click-Through-Rate.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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