Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.

(A) comments on a recent blog post

(B) likes and shares on a Facebook post

(C) email send rate

(D) sharing the thank you page to an offer someone just downloaded

Explanation

Email Send Rate or Email Delivery Rate is not an engagement signal because it shows the number of emails that have been delivered to your audience. This doesn’t indicate whether they have been opened or not. Comments, Likes, and Shares shows that people are engaging with your content. Email Open Rate can be considered an engagement signal because it shows the number of emails that have opened and read by your audience.

Conclusion

This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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