Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

(A) An agency, professional crew and equipment

(B) Creativity, lots of experience and a large budget

(C) Creativity, planning and any budget

(D) Creativity, planning and high-quality equipment


The most important part of a video marketing strategy is to come up with a well-defined plan. You need to plan your content creation and publishing schedule before doing anything. You need to be creative to come up with engaging video content. Simply creating a video won’t help, you need to come up with interesting content that not only draws the attention of the visitor but also keeps them engaged throughout the video. You can start a video marketing strategy with any budget. You don’t need to invest in a video crew or high quality equipment, you can simply create videos with your smartphone, then edit and publish them.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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