Fill in the blank: Before you can identify the buyer’s journey, you need to first know your ___________.

(A) bandwidth to create content

(B) average sales lifecycle

(C) buyer personas

(D) team’s resources


You need to craft a buyer’s journey based on a buyer persona. You need to define a persona for your buyer before you try to sell something to them or craft a buyer’s journey.


This question is a part of the HubSpot Content Marketing Quiz from Lesson 4 and the HubSpot Inbound Marketing Quiz from Lesson 3. You can check out all the answers to these quiz questions in our HubSpot Content Marketing Quiz Answers page and HubSpot Inbound Marketing Quiz Answers page.

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