Fill in the blank: ____________ helps you group an audience together based on specific criteria from a large list of people.

(A) Ideal matching

(B) Segmentation

(C) Buyer personas

(D) Demographics

Explanation

The process of grouping an audience together based on specific criteria is called Segmentation. There are 4 types of market segmentation possible – Demographic Segmentation, Geographic segmentation, Psychographic segmentation, and Behavioral segmentation.

Conclusion

This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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