Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

(A) Try a different search engine

(B) Tweak the ad’s copy and analyse the results

(C) Hire a professional ad agency

(D) Delete the ad and try again


If your ad isn’t performing well then you should change the headline and description of the Ad and then analyse the results. You should create multiple ad sets and A/B test headlines and ad copy and analyse which ads get the most clicks and conversions. Once you get enough data after testing, you can pause the non-performing ads and increase the budget of your best performing ones.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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