Fill in the blank: If you use ________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

(A) Exact Match

(B) Random Match

(C) Direct Match

(D) Close Match


An Exact match triggers your ad when the exact words in your keyword appear in a customer’s search query. It can also trigger your ad if the user uses a close variation of your keyword. Close variations include singular, plurals, misspellings, punctuations, accents, stemming, reordered words, synonyms, and implied words.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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