Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.

(A) last touch

(B) decay

(C) first touch

(D) linear


A Decay Attribution model assigns some sort of credit to each touch point based on the order in which they appear in the conversion funnel. The last touch point gets the most credit for conversion and the first touch point gets the least amount of credit for the conversion.


This question is a part of the HubSpot Content Marketing Quiz question from Lesson 13. You can check out all the answers to these quiz questions in our HubSpot Content Marketing Quiz Answers page.

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