Fill in the blank: In the world of display advertising, remarketing is a way to _________.

(A) Pay less per click than standard SEM ads.

(B) Show ads to people before they visit your website.

(C) Show ads to people after they visit your website.

(D) Display a pop up on your website when people visit it.


Remarketing is a way to show ads to people after they visit your website. You need to install a tracking pixel on your website to achieve this. Once someone visits your website the pixel fires and stores their data.

You can then use that data to show ads to the person who visited your website. This method is called Remarketing and it is only possible after someone visits your website and you have a tracking pixel installed.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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