Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.

(A) Optimization

(B) Saturation

(C) Experimentation

(D) Consistency


Optimization is the best possible content promotion outcome because through optimization you will get rid of all the non-performing promotion channels and the channels that remain will be the most effective way to promote your content with the highest ROI. Optimization will take in factors like the number of leads and conversions generated by the promotion channel, the amount of money spent on the promotion channel, etc.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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