Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

(A) text, different

(B) text, identical

(C) banner, identical

(D) banner, different

Conclusion

This question is a part of the SEMrush PPC Fundamentals Certification Exam. You can find 100% correct answers to all the questions asked in this exam in our SEMrush PPC Fundamentals Exam Answers page.