Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.

(A) Persona creation process

(B) Golden Circle

(C) Inbound Methodology

(D) Buyer’s journey


The Golden Circle concept defines the Why in your business. According to this concept, your company is not defined by What you do, it is defined by the Why you do it. The ‘Why’ is more important because you explain the purpose of your company and the reason for what you are doing. In simple terms, it helps you develop a mission statement that connects you with your audience.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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