Fill in the blank: The conflict in your content’s story should focus on the __________.

(A) Prospects’ needs

(B) Prospects’ stage of the buyer’s journey

(C) Prospects’ problems

(D) All of the above


The conflict in your story should focus on three things:

(1) The needs of the prospects. You should always base your story on what your prospects need and what they want to get out of your product.

(2) The stage at which the customer is currently in their buying journey. Customers who are still early in their buying journey need more convincing than the customers who are at the end of their buying journey.

(3) The problems that the prospect is facing. Your story should focus on the problems your customer is facing currently and how your product can solve their problem.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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