(A) brand awareness
(D) lead generation
The goal of a concept ad is to increase brand awareness. Conceptual advertising is a mix of creativity and artistic ideas to form mind-blowing advertisements.
The main purpose of a Concept ad is to make the audience aware of the brand which can then be used to promote a product or service. This increases trust among the audience.
This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.