(C) brand awareness
(D) lead generation
The goal of a content ad is to increase lead generation. Content advertising is the creation of high-quality content for paid advertising channels.
Content advertising allows you to use content to generate leads for your business which can be used to sell products or services later.
This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.