Fill in the blank: The goal of a marketing test is to __________.

(A) continuously optimize your channels

(B) find a system that works and stick with it

(C) show your competitors that you know what you’re doing

(D) All of the above


The main goal of a marketing test is to make your distribution channels more efficient by continuously optimizing them. You need to test every single detail of the channel continuously to find areas of improvement. You need to keep on testing each and every part of a distribution channel and figure out ways to achieve maximum efficiency from that channel.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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