(A) A mission with supporting values
(B) Great products and services
(C) A testimonial from a happy customer
(D) An interesting history
You need a mission and values that support this mission to effectively tell your business’ story. According to the Golden Circle concept, your company is not defined by What you do, it is defined by the Why you do it. The ‘Why’ is more important because you explain the purpose of your company, its mission, and the values that support it.
This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.