Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.

(A) Marketing funnel

(B) Buyer’s journey

(C) Buyer personas

(D) Ad budget


To instill a growth mindset, you need to understand the Marketing funnel. If you don’t understand each and every stage of the marketing funnel then you cannot analyze the data for that stage. If you cannot analyze the data then you won’t be able to optimize that stage of the funnel and your company cannot grow. Therefore, it’s very important that you understand each of the five stages of the marketing funnel for instilling a growth mindset.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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