Fill in the blank: When conducting a test, it should work to uncover ____________.

(A) the cost to attain a customer through this channel

(B) the amount of customers available through this channel

(C) whether or not you should be acquiring these customers

(D) All of the above

Explanation

When you’re conducting a distribution channel test then it should work to uncover three important things:

(1) How much money you are spending to attain a customer through this channel. This represents the cost of attaining a customer.

(2) The number of customers you can bring in through this channel. This represents the availability of customers.

(3) Whether or not you should be acquiring these customers using this channel. This represents the profitability of the channel.

Conclusion

This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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