Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).

(A) Awareness

(B) Consideration

(C) Decision

(D) All of the above


For a long-term content strategy, you should focus on all of the stages including Awareness, Consideration, and Decision phase. The awareness phase is when the prospect experiences or shows signs of a problem or opportunity. The consideration phase is when the prospect has clearly defined their problem or opportunity with a name. The Decision phase is when the prospect has decided on the method to solve their problem or the approach to start working on the opportunity.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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