Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

(A) Attribution report

(B) Referrals report

(C) Sales report

(D) None of the above


You can do this by creating an Attribution report. An Attribution report shows the journey taken by a customer when they first land on your website to the time they buy your product and become a customer. This report provides information on the exact marketing efforts that converted a visitor into a customer.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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