Fill the blank: When optimising SEM campaigns, negative keywords ______ your ads from appearing when people search for things that aren’t relevant to your business.

(A) Prevent

(B) Secure

(C) Increase the chance of

(D) Decrease the chance of


Negative keywords are used to prevent your ads from appearing in search results for those specific keywords. Most businesses use the negative keyword Free because they don’t want people to click on their ads who are looking for free products or services.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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