(A) Organic keywords
(B) Social media ads
(C) Paid keywords
Google Adwords deals with paid keywords that you are bidding on. So, when you link Google Ads with Google Analytics you are able to understand the paid keywords which are driving performance.
This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.