Following his research, Eduardo is convinced. He’s confident he can use the Ad Exchange Buyer API to stay on top of all his creatives, but he wants to get colleagues responsible for other parts of the Ad Exchange buys on board. What is another benefit of using the API?

(A) Automated geo-targeting

(B) Running performance reports

(C) Building creative assets

(D) Buying third-party lists


Another benefit of using the API is that you can run performance reports. The API supports actions that can be done in the Ad Exchange UI.


This question is from the Make it stick section of the “Find efficiency with the Ad Exchange API” lesson which is a part of the Authorized Buyers API Basics course.

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