Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

(A) Invest in high-end camera systems to shoot video ad segments.

(B) Front-load the story arc by opening the ad with impact and grabbing their attention.

(C) Use bright colors and loud noises to capture attention in the first five seconds.

(D) Hire a professional writer to craft the scripts for your YouTube campaigns.


This question is a part of the Google Ads Video Certification exam. You can find all the answers for this exam in our Google Ads Video Certification Assessment Answers page.

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