For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

(A) Constant variable

(B) Data‚Äč Layer variable

(C) Google Ads variable

(D) Event variable

Explanation

Data Layer variables allow the Tag Manager to collect information from your data layer and pass that information to tags, triggers, and variables. You can set up data layer variables using the following steps.

Go to Tag Manager > Click Variables > Click User-Defined Variables > Click New > Select Data layer variable as variable type > Set Data Layer Variable Name to destination > Click Save.

Conclusion

This question is a part of the Assessment 4 section of the Google Tag Manager Fundamentals exam. You can find all the answers to this exam in our Google Tag Manager Fundamentals Assessment Answers page.

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