For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?

(A) Programmatic advertising

(B) Direct advertising

Explanation

Prices are negotiated based on a fixed CPM with no auction in the Direct advertising method inside the Amazon DSP.

Conclusion

This question is from the Amazon DSP Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon DSP Certification Assessment Answers page.

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