For your next campaign, you want to reach audiences that have specifically engaged with your last video campaign, for example, users that clicked a video ad that led to a conversion. Which activity-based audience type would you select when creating your audience?

(A) Audience frequency cap

(B) No such activity-based audience type exists

(C) Campaign frequency audience

(D) Campaign activity audience

Explanation

You would select the Campaign activity audience type when creating your audience. Campaign activity audience is based on the number of clicks, conversions, Active View video metrics, and impressions that led to conversions of first-party lists from Floodlight activities within a given advertiser in Display & Video 360.

Conclusion

This question is from the “Use Activity-Based Audiences” lesson from the Build Your Media Strategy with Display & Video 360 course.

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