Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

(A) Set a keyword bid of at least $10 for each active ad group.

(B) Include three to five ads, and at least three extensions in each ad group.

(C) Implement one ad per ad group keyword, to a maximum of 100 ads.

(D) Choose a minimum 100 keywords of all match types to capture traffic.

(E) Optimize the campaign’s ad rotation for clicks or conversion actions.


This question is a part of the Google Ads Search Certification exam. You can find answers to all the questions asked in this exam in our Google Ads Search Certification Exam Answers page.

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