Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

(A) The exploration and evaluation phase

(B) The initial search and exploration phase

(C) The exploration and action phase

(D) The initial search and action phase


This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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