Freyja is an advertiser interested in understanding how clicks on her ads impact the frequency that customers add her promoted and brand halo products to their carts. Which metric would best represent this?

(A) Add to cart

(B) Unit sold click

(C) Total add to cart rate

(D) Detail page view rate

Explanation

To understand how clicks on ads impact the frequency that customers add her promoted and brand halo products to their carts, Freyja should look at the total add to cart rate.

Conclusion

This question is a part of the Amazon Attribution metrics chapter from the Introduction to Amazon Attribution(Seller) lesson unit. You can find all the answers asked in this exam on our Introduction to Amazon Attribution(Seller) Answers page.