From top to bottom, what should your search account structure hierarchy look like?

(A) Campaigns, ad groups, keywords

(B) Ad groups, campaigns, keywords

(C) Keywords, campaigns, ad groups

(D) Keywords, ad groups, campaigns

Explanation

From top to bottom, your search account structure hierarchy should look like Campaigns, ad groups, keywords.

Campaigns are at the top of the account structure hierarchy and keywords are at the bottom of the account structure hierarchy.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam and the HubSpot Digital Marketing Certification Exam. You can find answers to all the questions asked in both these exams on our HubSpot Digital Advertising Certification Exam Answers page and HubSpot Digital Marketing Certification Exam Answers page.

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