FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?

(A) Accessing the desktop version of the site from different locations

(B) Comparing the desktop conversion rate to mCvR

(C) Analyzing demographic reports for FuelCoach’s industry

(D) Reviewing search term reports in their Google Ads account

Explanation

Comparing the desktop conversion rate to mCvR can help Ricardo to identify opportunities in improving FuelCoach’s mCvR.

If the mobile conversion rate is significantly lower than the desktop conversion rate it means that their mobile website isn’t properly optimized for conversions or the users are finding it difficult to purchase from mobile devices.

This enables them to work on factors that can improve the mobile website conversion rate.

Conclusion

This question is from the Mobile Experience Certification Exam. You can find answers to all the questions from this exam on our Mobile Experience Certification Exam Answers page.

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