Gabriela is an advertiser interested in understanding how her ads impact the frequency at which customers add her promoted and brand halo products to their carts. Which metric would best represent this?

(A) Add to cart

(B) Total add to cart rate

(C) Unit sold click

(D) Detail page view rate

Explanation

To understand how clicks on ads impact the frequency that customers add her promoted and brand halo products to their carts, Gabriela should look at theĀ total add to cart rate.

Conclusion

This question is a part of the Amazon Attribution metrics chapter from the Introduction to Amazon Attribution(Vendor) lesson unit. You can find all the answers asked in this exam on our Introduction to Amazon Attribution(Vendor) Answers page.

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